Strategic Consulting&Corporate Communications

　　Strategic Consulting
　　The fast changing and growing China market calls for the most strategic, creative and integrated marketing
　  programs for corporate to expand, excel and develop. Our team has the most in-depth understanding of the
　  market dynamics, changing policies and new opportunities to support multinationals and mainland corporations
　　to achieving their goals:
　　Our services include -* Identifying corporate strategies
　　　　　　　　　　　　　* Strategic market planning
　　　　　　　　　　　　　* Market research
　　　　　　　　　　　　　* Competitive analysis
　　　　　　　　　　　　　* Overall communication strategies
　　　　　　　　　　　　　* Direct marketing

　　Corporate Communications
　　The 21st century is identified to be the true beginning of the Information Age. Not only information is more
　  accessible and faster, it also creates new impacts to corporations whose communications needs are no longer
　  limited to customers and shareholders - today we have to answer to partners, suppliers, employees, the
　　communities not only in a single location, but globally. To differentiate yourself from competitors, to get
　  the best customer confidence and to ensure long term corporate growth, we help you formulate the best
　　corporate communication strategies and priorities.

　　Our services include * Forming corporate communication strategies and policies
　　　　　　　　　　　　 * Creating and managing corporate/brand identity
　　　　　　　　　　　　 * Creating and managing visual identity
　　　　　　　　　　　　 * Media strategy
　　　　　　　　　　　　 * Advertising strategy
　　　　　　　　　　　　 * Online strategies
　　　　　　　　　　　　 * Managing internal & public affairs
　　　　　　　　　　　　 * Custom publishing

　　Media & PR
　　 The exploding print and electronic media are the most effective channels to communicate to the millions of
　　 potential customers in China. Zenith's professional media team helps you ride on the power of the press,
　　 understand the unique requirements and changes of China's media industry, cultivate long term and strategic
　　 media relations and create the best tools and occasions to manage your every communications needs.

　　Our services include - * PR strategies
　　　　　　　　　　　　　 * PR planning
　　　　　　　　　　　　　 * Communication training
　　　　　　　　　　　　　 * Press relations management
　　　　　　　　　　　　　 * Press events
　　　　　　　　　　　　　 * Media planning/buying
　　　　　　　　　　　　　 * Media monitoring

　　Event Management
　　Event marketing is one of the most effective marketing programs to communicate with your partners and
　　customers face-to-face, create the best impact and get the most immediate feedback. The formation of an
　　excellent idea, the ability to develop a cost-effective program, manage the total planning and logistics, get
　　the right attendees and, guarantee their satisfaction, thus fulfilling all marketing objectives calls for more
　　than simple event manager.

　　 Our services include - * Business communication strategy
　　　　　　　　　　　　　　* Program development
　　　　　　　　　　　　　　* Events planning and design
　　　　　　　　　　　　　　* Budget development and management
　　　　　　　　　　　　　　* VIP/Celebrities/Speakers invitation
　　　　　　　　　　　　　　* Event collaterals editing, design and production
　　　　　　　　　　　　　　* Attendees promotion and registration
　　　　　　　　　　　　　　* SI/translations services
　　　　　　　　　　　　　　* Venue management
　　　　　　　　　　　　　　* Third party contractors management
　　　　　　　　　　　　　　* AV/Stage/Exhibit design and production
　　　　　　　　　　　　　　* Exhibition logistics and management
　　　　　　　　　　　　　　* Booth management training

　　 Government Telations
　　 Government plays an extremely important dual role in the China market - it is a regulator and yet a major
　　 buyer. Many of the core industries and markets are still under strong government intervention, posting unique
　 　communication challenges to companies operating in China. Zenith professionals understand and work closely
　 　with different government departments. We help you build a strategic relationship with the appropriate people
　　 and get your idea and concern across to the policy makers, obtaining proper support and invaluable advises.

　　 We provide support on - * Government relationship management
　 　　　　　　　　　　　　　* Designing and managing special government functions/events
　　　　　　　　　　　　　　 * Lobbying government support
　　　　　　　　　　　　　　 * Invitation of Officials to public/private events
　　　　　　　　　　　　　　 * Government visits/high-level meeting and overseas program

　　 Crisis Management
　　 Crisis poses a even bigger challenge to today's corporations, because information moves much faster much
　　 wider. However, crisis can be efficiently managed and resolved, even manipulated as an opportunity, if it is
　 　well prepared for.
　　 How we help you - * Crisis & Risk Assessment
　　　　　　　　　　　 * Preventive measures
　　　　　　　　　　　 * Procedures and criterion for handling crisis
　　　　　　　　　　　 * Management Response
　　　　　　　　　　　 * Key executives coordination and support
　　　　　　　　　　　 * Media strategy
　　　　　　　　　　　 * Remedial actions
　　　　　　　　　　　 * Follow-up program

　　 Creative and Production
　　 A marketing program's communication impact is not only confined to the message in its verbal form, its visual
　 　effect is in many occasions equally significant as the context. We have a team of best qualified creative &
　 　design professionals to develop most outstanding presentations.
　　 Our services include - * Corporate identity
　　　　　　　　　　　　　　* Marketing collateral
　　　　　　　　　　　　　　* Product catalogue
　　　　　　　　　　　　　　* Advertising concept and design
　　　　　　　　　　　　　  * Video production
　　　　　　　　　　　　　  * Presentation production
　　　　　　　　　　　　　　* Multimedia production
　　　　　　　　　　　　　　* In-house Newsletter
　　　　　　　　　　　　　　* Users Newsletter
　　　　　　　　　　　　　　* Annual reports